At In My Mom Era, we believe that motherhood is a journey full of unexpected moments, and your wardrobe should keep up. That’s why every piece in our collection is designed to be versatile—effortlessly stylish, ultra-comfortable, and perfect for any occasion. Whether you’re chasing little ones, running errands, or taking a well-deserved break, our apparel blends fashion with function, so you can embrace every moment with confidence. 💖✨
After looking at alternatives
Our journey began in 2024
With a simple yet powerful idea—to celebrate the beauty, strength, and everyday moments of motherhood through stylish, high-quality apparel and accessories. “In My Mom Era” was created for moms and mom-lovers who embrace their journey with confidence and pride. From cozy hoodies to trendy tees, every piece reflects the joy, love, and chaos that make motherhood unforgettable. As we grow, our mission remains the same: to empower and inspire through fashion, turning everyday mom moments into lasting memories. 💖✨
A perfect fit for your every day life
Designed to be versatile
Simplicity in design and form
We’re just getting started
At In My Mom Era, our journey began in 2024, but we’re just getting started. What started as a simple idea to celebrate motherhood through fashion has grown into a movement of confidence, style, and self-expression. With every design, we aim to empower moms to embrace their unique journey—because being a mom is more than a role, it’s an era. As we continue to grow, we’re excited to bring you even more versatile, high-quality pieces that make you feel seen, celebrated, and stylish. 💖✨
Our incredible team are here for you
Nicole Williams
Company Director
Business thrives on repeat customers who love your product and share their experience.
Bjorn Gunnarson
Head of Design
Loyal customers don’t just return—they insist their friends choose you.
Charlotte Banks
Research & Development
Products and prices can be copied, but customer focus sets you apart.
Sam Gallagher
Customer Support
Understand your customers so well that you anticipate their needs before they do.
I am very happy with the service from Inmymomera – my order was delivered quickly and the care and attention they put into their products really stands out. Plus, their support is fantastic!
Sean Walsh
London, UK
Great shirt bought as a birthday present for my mum and wears almost every day. Smart packaging looks fun and special. Delivery was great. Will buy again as a gift and for myself!
Astrid Sorensen
Oslo, Norway